Meer dan 100 miljoen tablets in 2012

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De analisten van ABI Research hebben becijferd dat in 2012, dit jaar dus, wereldwijd meer dan 100 miljoen tablets verkocht zullen gaan worden. Verreweg het grootste deel daarvan is, dat zal niemand verbazen, een iPad. De Apple tablet heeft momenteel een marktaandeel van bijna 65%.

In de eerste helft van 2012 werden in totaal bijna 45 miljoen tablets verkocht. Rekening houdend met de stijging van de tabletverkopen in de afgelopen vier kwartalen is het zeker niet ontdenkbaar dat het magische getal van 100 miljoen dit jaar al ontstegen zal worden.

Ter vergelijk, de mobiele telefoonverkopen schommelen al enkele jaren net boven de 1 miljard. Er is nog genoeg potentieel voor de tablet fabrikanten ;-)

Het persbericht van ABI, met alle groeicijfers en percentages:
OYSTER BAY, N.Y.–(BUSINESS WIRE)–The April to June quarter of 2012 set a new record for media tablet shipments reaching nearly 25 million units with total shipments growing 36% quarter-over-quarter (QoQ) and 77% year-over-year (YoY). Apple iPad shipments represented nearly 69% of worldwide volumes for the period, according to a preliminary assessment of vendor share by market intelligence firm ABI Research. Gains in the quarter also came from Samsung (8.1%) and ASUS (4.0%), while RIM (1.0%) experienced the most significant decline. Shipments of Dell and LG ceased in the period as both companies retrench for future tablet offerings. Worldwide shipments of media tablets are expected to exceed 100 million units in 2012.

“Most impressive about Apple’s 17.0 million tablet shipments in 2Q’2012 was it nearly matched 2010 total worldwide shipments of 17.3 million for all vendors,” says Jeff Orr, senior practice director for mobile devices. Company representatives noted that nearly 1 million of its iPad 2 devices were shipped to US education customers during the period, which contributed to the company’s growth but also its continuing average selling price (ASP) decline. ABI Research estimates a 4% drop in ASP for the company QoQ and nearly 19% YoY.

Despite shipment restrictions imposed on Samsung, the Korean manufacturer maintained its second-place share for 2Q’2012, followed by Amazon and ASUS. New vendors and products are entering the fray during the second half of the year, including tablets from Google and Microsoft. ABI Research expects the new products to impact share – both positively from Google Nexus 7 and negatively from Microsoft’s Surface tablets – of Google’s Android OS used on most tablet models. “The tablet market is on track for 102 to 110 million shipments worldwide for full-year 2012,” adds Orr.

Generally thought of as mobile computing devices, the majority of tablet shipments only contain Wi-Fi support, which restricts device use to homes, facilities, and public hotspots. In 2Q’2012, less than 27% of new shipments included a mobile broadband (3G/4G) modem module, down 12% YoY. A more competitive marketplace and consumers looking to keep personal expenses down have contributed to this trend.

Ron Smeets

Ron is mede oprichter en hoofdredacteur van Mobile Cowboys. Zijn passie voor mobiele gadgets is ontstaan aan het begin van de jaren 90 en groeit nog dagelijks....

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