Alltel en JumpTap lanceren search engine.

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Alltel Amerika’s grotste provider en JumpTap, een grote speller in mobile search en advertising solutions, hebben gister hun gezamenlijke search applicatie aangekondigd.

Toestellen waar de applicatie ge pre-installed zal staan krijgen een extra knop. Met deze knop kan de applicatie gelijk geopend worden en kan iedereen zoeken naar content, services en informatie.

“At Alltel, we are constantly striving to make the mobile experience simpler and more enjoyable,” Wade McGill, senior vice president of product management voor Alltel Wireless, zei. “We have successfully used dedicated keys in the past to provide content we wanted to make readily available, including games and ringtones. It’s been proven that the easier it is for subscribers to find applications, the more likely it is that they will be adopted”

“We believe search is really at the heart of the mobile experience and by putting JumpTap’s search solution right on the handset, our subscribers will use it even more often to find what they are searching for.” Aldus McGill

“Search helps subscribers find content and information quickly and easily. The easier it is for subscribers to find the search application, the better the user experience,” zei Dan Olschwang, President en CEO van JumpTap. “From our past experience we know that simply placing the search box above the fold on a WAP page doubles its usage. Putting it on the handset will multiply that further because it is even more accessible. Alltel has made a great commitment to the future of the mobile Internet by making search an integrated part of its offering.”

De LG8600 zal de eerste telefoon zijn die Altell uitgaat brengen met de applicatie erop ge pre-installed.



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